August Featured Photographer – Nick Aldridge

Barre180 – New and exclusive to Virgin Active.

For this month’s Featured Photographer we are focusing on Cape Town based photographer Nick Aldridge, who in his roughly 20 years of working in the industry has had work appear in many major publications locally and internationally.

“I love the digital tools available today, and the old school stuff stashed away in my cupboards. I love film and digital and all the possible cross-pollinations of the two. I love the story-telling capabilities of working with motion and the crafting and subtlety that modern photographic post-production affords us now.”

One of his recent projects was the Virgin Active Barre180 campaign, combining ballet, yoga and pilates. These photos were used in the promotional posters and short videos in all Virgin Active gyms countrywide.

For more of Nick’s work, please visit his website at



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